Big Brands are Going Bio-Based and We’re Jumping On The Bandwagon

This post was sponsored by NEW! Tide purclean as a part of an Influencer Activation for Influence Central.

As much as I love city living, one nuisance that every metropolitan mother endures is doing laundry. With less than favorable basements and washers that seem to eat an entire roll of quarters per load, I’m always looking for ways to make doing a wash easy again. Tide has launched a new product that will have you wishing laundry day was more than once a week—Tide Purclean! The best part? Easy access; it’s available at Target stores nationwide as well as on the Cartwheel app. Nothing beats being able to get everything I need in one place, not to mention a family friendly and easily accessible store like Target. Fortunately, helping customers locate a store item quickly is a skill Target has mastered; as I was not surprised to see an easy-to-find, tidy display of this brand new product.

Basically there are chemicals everywhere – so why add more when you don’t need them? I became a big fan of Purclean because it settles my environmentally conscious mind – for both our own health and the environment around us. The ingredients of this detergent are 65% bio-based, while still containing the trusted cleaning power of Tide that we all know and love. I’m normally skeptical of claims like this, but the USDA BioPreferred Program has certified this product. The formula was even created with 100% renewable electricity in a zero manufacturing waste to landfill site. It contains zero dyes and the bottle is 100% recyclable. That makes me want to run out and hug a tree.

Don’t be fooled – nature has a way of being tough. Those cherry popsicle stains still stand no chance against the natural ingredients like honey and lavender. Just because they sound soft and fluffy doesn’t mean they are in your washing machine.

Save some cash!

Shoppers can get $1 off coupon for the New! Tide purclean at Target using the neckhanger coupon AND can get an additional 10% savings using the Target Cartwheel mobile app (both valid through July 30, 2016). Grab it here!

It’s finally easy for families, college kids and all laundry do-ers alike to access and purchase an environmentally friendly product at a easily accessible venue. I always try to keep in mind that we’re all part of something  bigger than ourselves, and taking care of our planet needs to be a major priority. I find myself appreciating brands like Tide Purclean and Target more when they keep that thought in mind as well, and make an effort to use their strengths and connections to do their part.