Meet Stephanie
Lifelong snowboarder, creative strategist and mom, splitting my life between the NYC metro area and the mountains.
I take life seriously, as in, you better seriously enjoy every day to the fullest.
I run SocialMinded Media Group, the digital strategy and operations company I founded in 2012. I’m Executive Director of the North American Snowsports Journalists Association (NASJA), and I write and edit Save the Stoke. In winter, you’ll find me on snow 60-plus days a season, usually with my son, Max.
My writing has appeared in
- The New York Times
- HuffPost
- Sports Illustrated
- NBC Nightly News
- NY Metro Parents
- PARENTGUIDE
Finding my people on the mountain
I’ve snowboarded my whole life in a sport that can still feel pretty “bro.” For years I was one of the only women in my riding group, always looking for more women to ride with.
That search led me to women’s ski and snowboard communities where I found friendships that now go well beyond ski season. It also led me to co-host with The Retreat Co., helping other women make friends on snow, challenge themselves and feel at home on the mountain. I want every woman to find the community I was once searching for.
- Ski Moms
- Inclusive Ski Touring, New Hampshire
- East Coast Lady Boarders
- The Retreat Co.
60+ days on snow every season
Not bad for someone who still spends half the year in the NYC metro area. Max and I spend much of our winter together in the mountains, from resort days to uphill touring. The rest of the year we hike, bike and find any excuse to be outside.
Snow is my work, too
NASJA
As Executive Director of the North American Snowsports Journalists Association, home to more than 150 vetted snowsports journalists, I bring together my experience in communications, live events and industry gatherings with my love of winter sports.
Save the Stoke
I write and edit Save the Stoke, stories about getting families outside, living simpler and protecting winter and the outdoor spaces that make it possible.
SocialMinded Media Group
Founded 2012
I started SocialMinded when friends with small businesses couldn’t see how to connect the dots between their profits, social media and writing, and how blogs, SEO and articles could work to their advantage and bring in more ad dollars. That problem-solving mindset still shapes how we work.
I work across code, website design and marketing, with a master’s in journalism behind it all. That mix of storytelling, events and operations is what I bring to every client. I get to know a business from the inside out, then build what it actually needs.
Work smarter, not harder, and build systems that do the heavy lifting.
I still roll up my sleeves on:
- Events
- Digital marketing
- Websites
- Memberships
- Operations
The New York side
Mommy Nearest
NYC Editor and National Events Director, leading teams and events in New York, Los Angeles, San Francisco, Chicago, Washington DC, Philadelphia and Boston.
New York City with a kid
Max grew up exploring the city with me, and I still write about the best of it. Start with kid-friendly New York City or the best of NYC.
Speaking
Keynote speaker to more than 800 college women, which is a tough crowd. I’ve also spoken at conferences around the country on finding your #virtualvillage and surviving as a single mom.
Kids and families
St. Jude holds a big piece of my heart. I’ve worked with the NFL and the New York Giants on youth football safety, with Ford on keeping kids safe in cars, and with Medela to donate two hospital-grade breast pumps to Ronald McDonald House Charities in Pittsburgh.
“The only aspect of our travels that is guaranteed to hold an audience is disaster.”
Martha Gellhorn
More than anything, I love a spontaneous road trip, a weekend getaway and the occasional escape to see the world. My sidekick, Maximo, comes along for all of it. A few minor crimes, mishaps and calamities later, here we are.
Let’s make something together
Save the Stoke sponsorships, gear testing, sponsored stories, press trips, women’s events and Instagram campaigns. If there’s a story in it, I want to hear it.