This is a sponsored post on behalf of FITCRUNCH with MomsMeet. All opinions are my own. Thanks for supporting FootballFoodandMotherhood.com

Confession: I’ve crushed on Chef Irvine for many years. I even met him at the Rachel Ray Burger Bash in NYC back in 2015. He’s a chef, he is no BS and did I mention he also has a foundation to support our unsung heroes? Seriously, the best.

But then he took it to another level – Irvine is one of the few chefs who is actually really fit. No offense to overweight chefs – how can you NOT eat all that delicious food – but Chef went the other way, and in the midst of all that, he’s created a full line that helps you stay on track, too. So who wouldn’t want and love a fitness line of snacks designed by a chef? It’s about time world’s collided.

FITCRUNCH.

Runners, busy moms, hikers alike – Let me just take a minute to introduce to your new favorite line – FITCRUNCH. These protein puffs make you think you’re cheating but you’re not. Snacking on cheese puffs that aren’t made of questionable ingredients plus 20 grams of protein? It’s true.

It’s time you replaced all the junk food – and you don’t have to eat just lettuce and bird food. He’s brilliant for creating FITCRUNCH because it tricks your mind into thinking you’re diving into a big pile of cheese puffs when you’re actually getting fit-friendly, gluten free, non-GMO, soy free, no sugar alcohols, no trans fats, no artificial flavors, no artificial colors and no artificial sweeteners.

And why? Because Robert thought it was about time that we all eat for pleasure rather than nourishment alone. 

If you deprive yourself, you’re going to fail. We all know this, and he took that theory and made it a reality for you. Seriously, kudos, Chef Irvine.

“FITCRUNCH is built around the idea that you don’t have to deprive yourself in the pursuit of better health and our products continue that tradition,” Irvine says. “My bars, brownies and powders allow fitness enthusiasts and regular folks on the go to be able to enjoy something that tastes sweet and decadent, but actually delivers quality protein and nutrients to support muscle repair and sustained energy. Whenever you have cravings for the kinds of foods that can derail your goals, you can always make a better choice. As we continue to grow FITCRUNCH, I hope we can make that choice easier for more and more people.”                                                                                                                              -Celebrity Chef Robert Irvine

Where to buy

Keep it easy! Get the full line on Amazon, here.